The Response Object in detail¶

"universal": {
   <RANKING> : <SEARCH RESULT OBJECT>
}

Types of Search Results:¶

class SearchResult¶

Represent a generic search result item

Search Result Object

Field	Type	Description	Notes
Type	string	the type of search result	can be for example organic, image, video, etc
title	string	the item title
url	string	the url of the item
page_number	integer	the page number where the item was found
rich_snippets	array	an array of rich snippets objects	see the Rich Snippet section
markup	integer	the version of the markup parsed	the same search result might be presented in different ways by the same search engine, this number represents our internal version of the parser used
top_left	string	the result's top left corner coordinates (pixels)
bottom_right	string	the result's bottom right corner coordinates (pixels)
visible	boolean	is the result visible on the page	all results apart from those requiring scrolling in a carousel are visible
above_the_fold	boolean	is the result immediately visible on page load	this will be true for results that do not require any scrolling to view

Example Search Result

"1": {
        "markup": 0,
        "url": "http:\/\/www.analyticsseo.com\/",
        "rich_snippets": [
            {
                "type": "site_links",
                "links": [
                    {
                        "description": "Considering a new career? Come and join a passionate, talented ...",
                        "url": "http:\/\/www.analyticsseo.com\/jobs\/",
                        "title": "Jobs"
                    },
                    {
                        "description": "FREE accounts available! Our SEO Software & Online ...",
                        "url": "http:\/\/www.analyticsseo.com\/us\/",
                        "title": "US"
                    },
                    {
                        "description": "Using the New Analytics SEO Browser Page Load Speed ...",
                        "url": "http:\/\/www.analyticsseo.com\/blog\/",
                        "title": "Blog"
                    },
                    {
                        "description": "Agencies will benefit from our multi task site ... SEO Software for ...",
                        "url": "http:\/\/www.analyticsseo.com\/seo-software-agencies\/",
                        "title": "SEO Software for Agencies"
                    },
                    {
                        "description": "Can't find what you need? Larger plans are available for Agencies ...",
                        "url": "http:\/\/www.analyticsseo.com\/sme\/",
                        "title": "SME"
                    },
                    {
                        "description": "We can help customers research and track keyword rankings in ...",
                        "url": "http:\/\/www.analyticsseo.com\/keyword-research-rankings\/",
                        "title": "Keyword Research & Rankings"
                    }
                ]
            }
        ],
        "description": "FREE accounts available! Our SEO Software & Online Marketing tools will help you measure any SEO and Social Marketing campaign. Track. Measure. Improve ...",
        "type": "organic",
        "title": "Analytics SEO",
        "page_number": 1,
        "above_the_fold": true,
        "bottom_right": "766,251",
        "top_left": "166,175",
        "visible": true
    }

class ArticleSearchResult¶

Article Search Result

Contains the same fields as the Search Result with the type set to article

Additional Fields

Field	Type	Description	Notes
author	string	Author(s) name
date	string	Article date

class BuyingGuideSearchResult¶

Buying Guide Search Result

Contains the same fields as the Search Result with the type set to buying_guide

class DestinationSearchResult¶

Destination Search Result

Top destinations for the search phrase

Only contains the type set to destination

class DirectAnswerSearchResult¶

Direct Answer Search Result

Contains the same fields as the Search Result with the type set to direct_answer

Additional Fields

Field	Type	Description	Notes
sub_type	string	the type of Direct Answer	currency_converter, translation, stock price, dictionary or other
header	string	the title of Direct Answer	only filled if title is present in the result

class DiscoverMorePlacesSearchResult¶

Discover More Places Search Result

Only contains the type set to discover_more_places

Additional Fields

Field	Type	Description	Notes
carousel	boolean	True if result is a carousel

class DiscussionAndForumSearchResult¶

Discussion And Forum Search Result

Only contains the type set to discussion_and_forum

class EventFinderSearchResult¶

Event Finder Search Result

Contains the same fields as the Search Result with the type set to event_finder

class FeaturedSnippetSearchResult¶

Featured Snippet Search Result

Contains the same fields as the Search Result with the type set to featured_snippet

Additional Fields

Field	Type	Description	Notes
sub_type	string	the type of Featured Snippet	paragraph, list, table, video
header	string	the title of Featured Snippet	only filled if title is present in the result
steps	object	the steps detected on the list	featured snippet of sub_type list contains "steps" (ordered list of entries), those are stored here

class FilterSearchResult¶

Filter Search Result

Contains the same fields as the Search Result with the type set to filter

class FindResultsOnSearchResult¶

Find Results On Search Result

Contains the same fields as the Search Result with the type set to find_results_on

class GenerativeSearchResult¶

Generative Search Result

Contains the same fields as the Search Result with the type set to generative

Additional Fields

Field	Type	Description	Notes
sub_type	string	Result type	product, product_carousel, place, suggested_query, video or empty for regular result
position	string	Position of result: left or right

class GenerativeTriggerSearchResult¶

Generative Trigger Search Result

Contains the same fields as the Search Result with the type set to generative_trigger

Additional Fields

Field	Type	Description	Notes
content	string	Generated content
sub_type	string	Type of trigger

class ImageSearchResult¶

Image Search Result

Contains the same fields as the Search Result with the type set to image.

Additional Fields

Field	Type	Description	Notes
position	string	the result position	left or right

class InterestingFindsSearchResult¶

Interesting Finds Search Result

Contains the same fields as the Search Result with the type set to interesting_finds

class JobFinderSearchResult¶

Job Finder Search Result

Contains the same fields as the Search Result with the type set to job_finder

Additional Fields

Field	Type	Description
items	object	job offers
filters	object	job filters

class KnowledgeGraphSearchResult¶

Knowledge Graph Search Result

Contains the same fields as the Search Result with the type set to knowledge_graph

Additional Fields

Field	Type	Description	Notes
entity_url	string	the optional url to connected resource
position	string	the result position	left or right
sub_title	string	the additional sub title
sub_type	string	the type of Knowledge Graph	local_business_listing, book, review, sport or other
knowledge_graph_id	string	the Google id of Knowledge Graph
other_items	object	the additional items	additional information like address, reviews
profiles	object	the social profiles	facebook, twitter, etc. profile urls
rating	float	average rating
number_of_reviews	int	number of reviews

class LocalServicesSearchResult¶

Local Services Search Result

Contains the same fields as the Search Result with the type set to local_services

Additional Fields

Field	Type	Description	Notes
name	string	the name of service
rating	float	average rating
number_of_reviews	int	number of reviews
google_guaranteed	boolean	True if service is guaranteed by Google
location	string	Service location

class MapSearchResult¶

Map Search Result

Contains the same fields as the Search Result with the type set to map

class NavigationSearchResult¶

Navigation Search Result

Contains the same fields as the Search Result with the type set to navigation

Additional Fields

Field	Type	Description	Notes
position	string	the result position	left or right
sub_title	string	the additional sub title
menu_labels	object	the menu labels	ad

class NewsSearchResult¶

News Search Result

Contains the same fields as the Search Result with the type set to news

Additional Fields

Field	Type	Description	Notes
amp	boolean	True if result is an AMP page	Is the result an AMP (google accelerated mobile page)
carousel	boolean	True if result is a carousel
video	boolean	True if result is a video

class OrganicSearchResult¶

Organic Search Result

Contains the same fields as the Search Result with the type set to organic.

Additional Fields

Field	Type	Description	Notes
amp	boolean	True if result is an AMP page	Is the result an AMP (google accelerated mobile page)
carousel	boolean	True if result is a carousel
faq	boolean	True if result contains FAQ
indented	boolean	True if result in indented
thumbnail	boolean	True if result contains thumbnail
video_thumbnail	boolean	True if result contains video thumbnail

class PeopleAlsoAskSearchResult¶

People Also Ask Search Result

Contains the same fields as the Search Result with the type set to people_also_ask

Additional Fields

Field	Type	Description	Notes
question	string	the question
answer	string	the answer

class PeopleAlsoBuyFromSearchResult¶

People Also Buy From Search Result

Contains the same fields as the Search Result with the type set to people_also_buy_from

Additional Fields

class PeopleAlsoSearchForSearchResult¶

People Also Search For Search Result

Contains the same fields as the Search Result with the type set to people_also_search_for

Additional Fields

Field	Type	Description	Notes
phrases	object	the phrases people also search for

class PlaceSearchResult¶

Place Search Result

Contains the same fields as the Search Result with the type set to place

class PodcastSearchResult¶

Podcast Search Result

Contains the same fields as the Search Result with the type set to podcast

Additional Fields

Field	Type	Description	Notes
carousel	boolean	True if result is a carousel
age	string	the age of podcast
length	string	the length of podcast

class ProductGridSearchResult¶

Product Grid Search Result

Contains the same fields as the Search Result with the type set to product_grid

Additional Fields

Field	Type	Description	Notes
items	object	the products

class ProductSiteSearchResult¶

Product Site Search Result

Contains the same fields as the Search Result with the type set to product_site

class RecipeSearchResult¶

Recipe Search Result

Contains the same fields as the Search Result with the type set to recipe

class RefineBySearchResult¶

Refine by Search Result

Contains the same fields as the Search Result with the type set to refine_by

Additional Fields

Field	Type	Description	Notes
brand	boolean	true if it's refine by brand result
items	object	the refine by items	items like brands, products, product attributes

class RelatedEntitySearchResult¶

Related Entity Search Result

Contains the same fields as the Search Result with the type set to related_entity

Additional Fields

Field	Type	Description	Notes
items	object	the related search entities

class RelatedSearchSearchResult¶

Related Search Search Result

Contains the same fields as the Search Result with the type set to related_search

class ResearchGuideSearchResult¶

Research Guide Search Result

Contains the same fields as the Search Result with the type set to research_guide

Additional Fields

Field	Type	Description	Notes
amp	boolean	True if result is an AMP page	Is the result an AMP (google accelerated mobile page)
carousel	boolean	True if result is a carousel

class ReviewSearchResult¶

Review Search Result

Contains the same fields as the Search Result with the type set to review

Additional Fields

Field	Type	Description	Notes
items	object	the reviews	each review is an object containing: name, review, url (all strings)

class SeeResultsAboutSearchResult¶

See Results About Search Result

Contains the same fields as the Search Result with the type set to see_results_about

class SocialMediaSearchResult¶

Social Media Search Result

Contains the same fields as the Search Result with the type set to social_media

Additional Fields

Field	Type	Description	Notes
sub_type	string	the type of Knowledge Graph	twitter
carousel	boolean	True if result is a carousel
video	boolean	True if result is a video

class TravelFinderSearchResult¶

Travel Finder Search Result

Only contains the type set to travel_finder

class VideoSearchResult¶

Video Search Result

Contains the same fields as the Search Result with the type set to video.

class WatchFilmSearchResult¶

Watch Film Search Result

Contains the same fields as the Search Result with the type set to watch_film

Additional Fields

Types of Paid Search Results:¶

class AdvertisementSearchResult¶

Advertisement Search Result

Contains the same fields as the Search Result with the type set to ad

Additional Fields

Field	Type	Description	Notes
on_top	boolean	True is result is on top of SERPS	On top means that it appears before any other type of search results
rating	float	average rating
number_of_reviews	int	number of reviews
site_links	array	an array of site links
phone_number	string

Note

Some markups might not link directly to a landing site and instead use a redirection link to the ad network, in most cases an "user friendly" landing URL is displayed with the ad and it will be used instead of the ad network URL That "user friendly" URL might not contain the protocol (e.g: www.foo.bar instead of http://www.foo.bar)

class FlightFinderSearchResult¶

Flight Finder Search Result

Flights for the search phrase

Only contains the type set to flight_finder

class HotelFinderSearchResult¶

Hotel Finder Search Result

Hotels for the search phrase

Only contains the type set to hotel_finder

Additional Fields

Field	Type	Description	Notes
items	object	hotels list

class ShoppingItemSearchResult¶

Shopping Search Result

Contains the same fields as the Search Result with the type set to shopping

Additional Fields

Field	Type	Description	Notes
merchant	string	the merchant name
rating	float	the rating value
number_of_reviews	int	number of reviews
price	string	the product price
position	string	the result position	left or right
info	string	the additional information
shop_for	boolean	true if it's a Google shopping offer

Types of Rich Snippet:¶

class SiteLinksRichSnippet¶

Site links Search Result enrichment

Field	Type	Description	Notes
type	string	the type of snippet	always set to site_links
links	array	list of links object	see the site link table for information about the link object

Link Object

Field	Type	Description
url	string	the link url
title	string	the link title
description	string	the link description

example snippet

{
     "type": "site_links",
     "links": [
         {
             "url": "http:\/\/www.anandtech.com\/show\/8526\/nvidia-geforce-gtx-980-review\/2",
             "description": "",
             "title": "Our deep dive on the Maxwell ..."
         },
         {
             "url": "http:\/\/www.anandtech.com\/show\/8526\/nvidia-geforce-gtx-980-review\/22",
             "description": "",
             "title": "Overclocking GTX 980"
         },
         {
             "url": "http:\/\/www.anandtech.com\/show\/8526\/nvidia-geforce-gtx-980-review\/20",
             "description": "",
             "title": "Compute"
         },
         {
             "url": "http:\/\/www.anandtech.com\/show\/8526\/nvidia-geforce-gtx-980-review\/13",
             "description": "",
             "title": "Battlefield 4"
         }
     ]
 }

class BreadcrumbRichSnippet¶

Breadcrumb Search Result enrichment

Field	Type	Description	Notes
type	string	the type of snippet	always set to breadcrumb
path	string	the path shown	this might not be the full breadcrumb, it is just what the search engine shows

Example Snippet

{
    "type": "breadcrumb",
    "path": "www.XXXXXXX.co.uk › View from the pressbox"
}

class MoreResultsRichSnippet¶

More Results Search Result enrichment

Field	Type	Description	Notes
type	string	the type of snippet	always set to more_results

Example Snippet

{
    "type": "more_results",
}

class SearchBoxRichSnippet¶

Search Box Search Result enrichment

Field	Type	Description	Notes
type	string	the type of snippet	always set to search_box

Example Snippet

{
    "type": "search_box",
}

class PersonRichSnippet¶

Search Box Search Result enrichment

Field	Type	Description	Notes
type	string	the type of snippet	always set to person
location	string	Main location of person or employer	might not always be shown
position	string	Known role	might not always be shown

Example Snippet

{
    "type": "person",
    "location": "Twickenham, Greater London, United Kingdom",
    "position": "‎CEO at Analytics SEO"
}

class RatingRichSnippet¶

Rating Search Result enrichment

Field	Type	Description	Notes
type	string	the type of snippet	always set to rating
score	integer	the rating	might not always be shown
votes	integer	the number of votes	might not always be shown
raw	string	the raw snippet	exactly as present in the search result
reviewer	string	the entity making a review	might not always be shown
date	string	the date	might not always be shown
time	string	the time	for example cooking time, might not always be shown
price	string	the price	it can also be a price range, might not always be shown
guessed_type	string	the type of rating	based on what we can extract we will try to guess the type of item being rated

** guessed_type ** defaults to review, currently product, review and recipe are supported

Example Snippet

{
    "guessed_type": "review",
    "type": "rating",
    "raw": " Rating: 4.7 - ‎8 votes",
    "votes": 8,
    "score": 4.7
}